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Genetics Shows LIncoln Red Cattle to be Good "New" Breed

Lincoln red cattle are genetically strong, ideal for farmers.
Lincoln Red cattle are large. They provide a lot of meat. However, many consumers have never heard of the breed, mainly because investment in marketing has been minimal. A marketing program is planned. In many ways the meat is superior to the much vaunted Angus.
Lincoln Red cattle
Admittedly, only a thousand head are produced each year in Western Australia. If consumers knew of the quality meat more could be ready for market very quickly. The breed comes from the cold and windy east coast county of Lincolnshire in England. There true origin is the Bos urus cattle of Scandinavia.

While not currently popular with consumers in Australia, they have "taken-off" in Europe. It has pluses for farmers. It efficiently converts feed to meat and grows rapidly. Crossbreeds in particular grow very fast. Unusually for meat animals they make good milkers as well.
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