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Culture Affects Impulse Buying

Culture: we buy on impulse with east credit and fast pay. We are all guilty of it. What is it? Impulse buying of course! It may not be for major purchase - we usually have a think about them before making a decision. Well most of us do. Minor things like snack bars and quick coffees are usually done on a whim. A site like eBay where thing are cheap but generally of low quality is also a vehicle for fast shopping. Some people purchase "quickie" items more than others. It all depends on ones personality. Even being out with others affects buying behavior. Having money to buy is less of a factor because easy credit is available. A person's prevailing mood also has an effect: happiness drives impulse buying. Advertising is perceived differently by individuals. "Buy one and get one free" is a trap for some. Indeed, Westerners seem to be particularly prone to buying things with little thought, people in Eastern cultures not so much. Culture does

Paying by Smart Phone

There isn't much doubt that all future purchasing and banking will done with a smart phone. New tech being tested like no pin number or signature payments are just "fill ins" until the final technology is perfected An old idea that has fallen by the wayside is having a picture of a card holder on the card itself. Just why this concept was dropped is unknown. The only card now with your photo is your driving licence. Paying with a finger print is also something thought about, tested but never marketed. Retail at the moment is a mishmash of different methods of payment including the old fashioned cash payment. Older people still like to draw cash from an ATM. They like the idea of having cash on them so they can pay immediately. Immediacy will be even quicker using a smart phone. Bendigo Bank has developed a system where a phone app generates a random code to finalize a transaction. They have been using such a system in the UK for many years now.