Adventure Ausrama Blog

Technology: Google must pay Optus to get ads on its network. Optus in Australia is planning to block ads on its network. This is a blow to companies like Google who are trying to bring down the system by banning ad blockers from its app store. Google's actions will not change anything. Many browsers are making ad blockers a built-in feature. If companies want to advertise they will have to send a popup to users to turn off their blockers to view the site. Of course, users will move on to another site. Don't be fooled though by carriers blocking ads. They will take money from adverrisers to let ads through, only to be blocked by individual users' local blockers. Power! Telcos do not have that much power. The market will not turn back now. Carriers do have power over Facebook, Google, and news organizations. They will have fork out "blackmail" money to telcos who will say no pay now show . Companies like Shine in Israel are in a new market. Shine been...

The marketing game has changed. Long gone are the days when ad program were created for free-to-air TV advertisers. People spend most of their day on the phone, so advertising must be online. Not only that, but the "early bird gets the worm". If you have a new marketing idea and put it on the Internet first then you win with rising sales. The new marketing concept that leads to sales is spread quickly through social media. Marketers must not only be in the game: they need to be ahead of the game. New ideas win out. Replicating the old ways of doing things no longer works. Any perceived barriers are avoided by buyers and you lose out on sales. Economics used to presume that consumers were all knowing about prices. Today, they really do know the price of things. They may look in the big stores. However, they usually buy online. Buyers really analyze the advertisers message now. They look for "catches" in ads and ignore them moving on to buy elsewh...

Surely people against spam are in the right. Spam is a nuisance to society. Not so! A spamming company is suing an anti-spammer because it was blacklisted on a spam prevention site. A Perth company, T3 Direct, wants AU$43,750 in damages. The "spews.org" website blacklisted the company. Websites such as spews.org distribute lists of IP addresses of spammers so end users can block them. T3 Direct cannot sue the website because it has no actual address and it has no money. So the company is suing the "culprit" instead, namely, Joseph McNichol. This is the first court action of its type in the world. A Web site is being set-up to fund Mr McNichol's court costs. The whole world will be watching how this case pans out.   Internet by Ty Buchanan http://www.adventure--australia.blogspot.com/ http://www.tysaustralia.blogspot.com/ http://adventure--australia.blogspot.com/atom.xml http://www.technorati.com/blogs/ . . . . . . . . . . . . ...