Adventure Ausrama Blog

The marketing game has changed. Long gone are the days when ad program were created for free-to-air TV advertisers. People spend most of their day on the phone, so advertising must be online. Not only that, but the "early bird gets the worm". If you have a new marketing idea and put it on the Internet first then you win with rising sales. The new marketing concept that leads to sales is spread quickly through social media. Marketers must not only be in the game: they need to be ahead of the game. New ideas win out. Replicating the old ways of doing things no longer works. Any perceived barriers are avoided by buyers and you lose out on sales. Economics used to presume that consumers were all knowing about prices. Today, they really do know the price of things. They may look in the big stores. However, they usually buy online. Buyers really analyze the advertisers message now. They look for "catches" in ads and ignore them moving on to buy elsewh...

Telstra is claiming to have boosted mobile network speed to 450Mbps over LTE. Technological improvement is a good thing, but it should get its house in order first. About every three days one cannot access account details notably broadband usage. Customer service is disgraceful. One thing that stands out about Telstra is that sales and payment web pages are "never" down. Even a child can see its priorities are on making money not providing a decent service that customers overpay for. It is about to bring out new packages at higher prices. Its monopoly is all-consuming. Telstra can do what it likes. Increasing mobile speed by three means increased charges for consumers. There is no doubt about this. Furthermore, faster broadband means allocated usage will be used up much sooner so Telstrs will gain there as well. With more users not using PCs multiple channel broadband data flow means greater profit. The overall deal for Telstra is more money not customer be...

Authorities and individuals need to be careful about adopting a lauded new invention because a new concept can be a real furphy. Dean Cameron developed a sewerage system that was claimed to be the greenest yet. Biolytix won the 2007 Asia Innovation Award, EPA Sustainable Industries Award, Clunies Award, Premier's Smart Business Award and the Global Environmental Award, such was the euphoria generated by the new system. Though a lifetime guarantee was given it was known from the beginning that if anything went wrong a complete rebuild became necessary. The product was sold in all Australian states with 80 per cent of them not working correctly. Joe Langford of Everhard Aqua Nova warned of the potential problems from Biolytix from the start. Mr Langford even lobbied government, to no avail. He said the concept was sound. The problem was in its construction - it was poorly made. The National Parks and Wildlife Service spent a lot of money installing them. It has absorbed the lo...