Culture: Gold demand falls with the rise of artificially whitened teeth. Have you wondered why bystanders interviewed by TV news crews all seem to have terribly bad teeth. The yukky yellow makes it look as thought they have not cleaned their teeth for a year. However, the natural color for teeth is a yellow off-white, not dazzling white. Movie stars and nearly all celebrities in the public eye have their teeth artificially whitened. When they choose the shade of white they all obviously choose the brightest white they can get. A great boon for dentists but bad for the mineral industry. The demand for gold for filling teeth has fallen by 60 per cent in the last decade. Gold "amalgam" is no longer popular. People with gold fillings looked disgusting anyway. The dark color looked too much like tooth decay. New ceramic filling materials in many shaded of white triggered the initial dislike of gold. Whiter than white is the "here to stay" fad. ...
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