Adventure Ausrama Blog

Culture: we buy on impulse with east credit and fast pay. We are all guilty of it. What is it? Impulse buying of course! It may not be for major purchase - we usually have a think about them before making a decision. Well most of us do. Minor things like snack bars and quick coffees are usually done on a whim. A site like eBay where thing are cheap but generally of low quality is also a vehicle for fast shopping. Some people purchase "quickie" items more than others. It all depends on ones personality. Even being out with others affects buying behavior. Having money to buy is less of a factor because easy credit is available. A person's prevailing mood also has an effect: happiness drives impulse buying. Advertising is perceived differently by individuals. "Buy one and get one free" is a trap for some. Indeed, Westerners seem to be particularly prone to buying things with little thought, people in Eastern cultures not so much. Culture does ...

Sociology: women make more profit on eBay by selling at lower prices. Men and women are the same - well not really. There may be a drive to make the workplace equal for both sexes. However, there are clear biological differences and thought processes are not the same. Certain parts of the brain are preferred by either sex.  What is involved in selling? Description and layout are paramount. Relevant and stimulating pictures are required. The correct price to sell adequate volume of a product and make a profit are also essential. Men and women see these factors differently. An examination of eBay shows that women sell the same products at lower prices than men. Considering people can easily find the cheapest product in a category because of the way eBay is designed, women managers will make more sells. Researchers said that buyers have lower expectations of women sellers. This is a red herring: buyers do not normally look to see whether a seller is a man or woman. ...

This country has longer "proving" times for consumers. It means that a product must do what it expected to do for longer than in other countries. The public is well protected here. Fisher & Paykel a New Zealand company recently lost a court battle because it did not exchange faulty goods. Clearly, businesses do not like the protection laws. It is not only foreign firms like Apple that are ignoring or trying to circumvent Australian consumer laws. Harvey Norman, a large chain of franchises, has had five of its stores fined for not abiding by the law. Companies continue to fight to the High Court where all cases so far have been lost. The law is very clear - a product must serve its primary function for a decent period of time. If it doesn't, a refund or exchange for a new item must be given. Because firms are wasting court time the fines are increasing. They have reached $32,000. Besides the fines, stores are ordered to display signs setting out co...

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