It may be thought that he is giving up. This is not the case. He is thinking strategically. By choosing a less desirable female he leads other males away from the intended target best female. The male hopes to mate with this female later when the other rival males have gone.
Some males are just too ordinary and have to mate with lesser females because other fitter males stop them getting close to "ideal" females. Mating with any female is better than not mating at all.
This behavior could be present in humans. When a group of young men meet with a group of young females the handsomest men can be expected to pair off with the prettiest young ladies. The less attractive have to make do with second best. This means that some of the good genes carried by the plainer individuals can be passed on despite mating between the healthier, fitter thus better looking people being the norm.