A fall in Printer Shipments from Top Australian Tech Vendors

The paper-free culture is impacting on sales of printers. Many consumers now tick the box to have their bill sent my email. They must pay by BPAY or some other auto method. You still need a paper copy of a bill to pay at the post office.

Playing printers

Printer sellers have seen a big bumpy fall this year. Industry analyst IDC recorded a decline of 8.8 per cent to 446,000 units in the first quarter. Fewer inkjet and laser printers are being purchased: 9.3 per cent and 8.6 per cent respectively.

Canon was hit the hardest. It had a drop of 21.2 per cent. It seems the Canon product is being avoided (could be those fixed page inkjet replacements). Market leader HP retained almost the same sales as last year. Brother did the best of all with a rise of 17.3 in sales.

Traditional laser producers Ricon, Xerox and HP were ignored by buyers. Most took home a Brother laser. Fuji Xerox had a massive hit of 30 percent. Analyst Jimmy Lee says the traditionals are now aiming at the prestige end of the market to increase profit. Surely, this is what should not be done. People have moved to cheaper Brother models.

This is the classic case of paper-carrying executives being completely out of touch with the market while shovelling all the free donuts down their throats. And the free dinners. It is they who scoop up the profits and flush it down the cistern!

The top office printing technology vendors playing Australian market saw continued device shipments three months ending March, Canon, HP Epson seeing slump.
According latest figures industry analyst firm IDC, Australian hardcopy peripherals (HCP) shipments fell 8.8 per cent, year-on-year, first quarter 2018 446,000 units.
Overall, IDC Asia Pacific Quarterly Hardcopy Peripherals Tracker data showed laser inkjet markets contributed decline, segments falling 8.6 per cent 9.3 per cent, year-on-year, respectively.
Among providers office inkjet printers, Canon saw biggest fall, 21.2 per cent drop unit shipments, 92,000 units, Brother bucked trend, 7.3 per cent lift.
In inkjet category, HP topped rankings terms shipment volumes, 16,400 shipments, still seeing 1.4 per cent loss period. HP followed Canon, Epson Brother terms total shipments.
According IDC, laser printing industry continues downward trend, primarily driven sales volume loss price-band models.
In office laser printer space, Brother topped list terms shipment volumes, registering 6.5 per cent year-on-year increase period, 57,800 units. However, HP, Xerox, Kyocera Document Solutions Ricoh saw declines.
At same time, laser peripherals, Fuji Xerox experienced decline 30 per cent, continues efforts recover top-level executive board resignations $450 million accounting scandal rocked company last year.
Since then, Fuji Xerox consolidated direct channel businesses channel business, Fuji Xerox Printers, staff joining merged business.
While overall shipments categories, IDC Australia associate market analyst Jimmy Li said vendors aiming prestige end market boost profit.
"As print space Australia reaches saturation, brands try different tactics enhance market share,” Li said, noting top five brands Australia comprise 94 per cent entire market.
“Some changed strategy reallocate resources end products improve profit,” he said.
The IDC research found shipment units those models relatively speed price significantly decreased past quarters.
Given 2018 forecast IDC still shows downward trend Australia, inkjet laser markets, analyst firm expects brands focus maintaining profitability inkjet space compete click charge keep market share laser market.
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